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Wednesday, February 28, 2018

EDITORIAL
No More Excuses White Hollywood Studio Executives, On Films About, Starring Or Directed By Black People


Oprah Winfrey and Storm Reid in Ava DuVernay's fantasy adventure film "A Wrinkle In Time", which opens in theaters on March 9 in the U.S. and Canada. Disney
       
by
Omar P.L. Moore/PopcornReel.com        Follow popcornreel on Twitter FOLLOW                                           
Wednesday, February 28, 2018

Now -- once and for all -- there can be no more excuses.

Hollywood executives -- specifically the white male movie studio executives who make the decisions to greenlight or not greenlight films -- can no longer make the lousy excuse that white audiences, whether in the U.S., in Europe or elsewhere, won't go to movie theaters to see films with Black casts, Black lead actors or directed by Black filmmakers.

Over the years so many films have defied that argument (an argument that has its roots more in racist mindsets than economics.)  Here are just a few of the films: "Beverly Hills Cop".  "The Color Purple".  "Hancock".  "Hidden Figures".  "Get Out" "Black Panther".

It is past time to put to bed the insane notion that white audiences don't want to see these films. 

"Moonlight", an independent and very small budgeted film that won the Best Picture Oscar in 2017 and grossed $65 million worldwide, was seen more overseas than in the United States.  According to Box Office Mojo, 57% of the audience for Barry Jenkins's film were situated in other countries. 

Audiences -- white, Black, Asian, you name the group, race, color or continent -- hunger for films with well-told stories, quality, energy and good characters.  Each of the films mentioned in this article embody at least one, if not all of these. 

Next weekend, after any euphoria surrounding the Oscars subsides, comes "A Wrinkle In Time", Ava DuVernay's new film, led by an inclusive cast anchored by Oprah Winfrey and featuring newcomer Storm Reid.  Eagerly awaited, "A Wrinkle In Time" certainly appears to have all the attributes audiences seek from a movie. 

Once "A Wrinkle In Time" hits the $150 million mark either in the U.S. and Canada or overseas Hollywood studio executives will be further hard-pressed to keep running the same tired and bogus line about films with Black casts, directors or actors.


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